About the Project
Harbor Candy Shop needed a new website that reflected their unique character and charm, and made them stand out as an established Maine-based company with global reach and worldwide customers. In addition to a creative new look to their website, they needed a new eCommerce shopping cart, internal order management system and reporting tools to replace their existing systems.
Solutions:
- Create a new website design that is as impressive as their gourmet candy and chocolate
- Create a customized order management system that is tied into the website eCommerce shopping cart
- Customize online tools to accommodate internal orders and aid in production and shipping
- Implement an eCommerce shopping cart into the new website design
- Implement tools to measure website statistics and site usage
- Create the website to be search engine friendly so that it will rank well with Google
- Integrate UPS and FedEX systems with backend to notify customers when orders ship
Results
- Immediate increase in online sales
- Nominated for 2007 MITX Award
- Rave reviews and compliments on new website design
- Improved order management
- Reduced customer calls to inquire about order status
- Integrated backend with Google Base to drive more traffic to website
Click here to visit the Harbor Candy Shop website